Savona at your fingertips: the Visit Savona app project
Savona is a city best explored on foot: from the Priamar fortress to the arcades of the city center, from the port to the alleyways that preserve the Della Rovere legacy. Yet, to truly experience a city, sometimes walking isn't enough: you need to know what to see, where to go, and how to navigate. This idea inspired the Visit Savona app project, designed to make the city easier to explore and live in, for both locals and visitors.
A project for citizens and tourists
The Visit Savona app was created with a specific goal: to provide anyone, directly on their smartphone, with a simple tool for discovering and enjoying the city. Places to visit, itineraries, events, and useful information come together in a single space, in line with the digital communication efforts carried out through the official portal visitsavona.com.
This isn't just a project for vacationers. A more accessible city is also a better city for those who experience it every day: Savonese residents can rediscover corners they thought they knew, transforming a daily stroll into a mini-journey through the history, art, and culture of the area.
Walk & Stamp: Walk, Scan, Collect
Among the technologies accompanying the project is Walk & Stamp , a system that transforms an itinerary into an interactive path that will be activated within the year.
The operation is simple:
- You scan a QR code or NFC tag placed along the route, even on existing signs.
- Attendance is recorded automatically : the system saves the location and time of the scan and, the first time, creates the user.
- You receive a personal digital credential : a page with the stamps, dates and times of the points visited, reachable via a link received via email.
- It works even without an internet connection : if your phone is offline, confirmation starts as soon as it comes back online.
The value for the city
Walk & Stamp isn't just a more engaging way to visit Savona. For those who govern and promote the destination, the steps recorded along the routes become useful data to understand how people move around the city, which points of interest are most popular, and where to best showcase the area. This valuable information helps plan initiatives, improve services, and develop increasingly targeted proposals, while respecting user privacy.
It's also a choice in line with a sustainable approach: less paper material to print and distribute, more constantly updated digital tools.
In the city and on social media: the communication campaign begins
For a project to work, it needs to be known. That's why a communications campaign has been launched, combining billboards around the city and Visit Savona's social media channels , with a slogan that's a direct invitation: HERE.NOW.SAVONA. Three words to say that the city is here, to be experienced now, and that it's easier to do so today.
HERE.NOW.SAVONA is read one word at a time, and each has its own message:
- HERE : the city is just a stone's throw away, in the places we pass through every day. You don't have to go far to discover something new.
- NOW : The right time is now. A walk, a break, a weekend: any occasion is a good one to hit the road.
- SAVONA : the protagonist. A city to be experienced, with its history, its sea, and its corners yet to be rediscovered.
Billboards bring the project to the same places where people walk, stroll, and wait for the bus; social media accompanies it online, among those still deciding what to do this weekend and those already planning a visit. Two different channels, one goal: to invite residents and tourists to discover, and rediscover, the city.
How to participate
Following the project is simple: just keep an eye on the Visit Savona channels, locate the marked points along the routes, and let yourself be guided. Each scan is a step further into the city, and each stamp a memory to treasure.
Savona awaits you: all you have to do is set off.
